One of the world's most widely printed
and quoted statements of business ethics is The
4-Way Test, which was created in 1932 by Rotarian Herbert
J. Taylor (who later served as Rotary International president)
when he was approached to take command of a company that was
in the midst of corporate bankruptcy.
This 24-word test for employees to follow
in their business and professional lives became the guide
for sales, production, advertising, and all relations with
dealers and customers, and the survival of the company is
credited to this simple philosophy. Adopted by Rotary International
as of 1943, The Four-Way Test has been translated into more
than a hundred languages and published in thousands of ways.
It asks the following four questions: "Of
the things we think, say or do:
This simple and easily remembered "4-Way Test"
provides an ethical ruler that everyone, not only Rotarians,
can and should use in their daily personal and professional
lives.