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The Four Way Test
The Taylor Test of Ethics and Truth

From the earliest days of Rotary International histroy, all serious Rotarians were committed to promoting high ethical standards in their professional lives.

One of the world's most widely printed and quoted statements of business ethics is The 4-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as Rotary International president) when he was approached to take command of a company that was in the midst of corporate bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary International as of 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways.

It asks the following four questions: "Of the things we think, say or do:

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?"


This simple and easily remembered "4-Way Test" provides an ethical ruler that everyone, not only Rotarians, can and should use in their daily personal and professional lives.



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